“If you cannot demonstrate and show (not tell) the client that you’re an expert in the problem that they’re having, then they might like what you have, they might be interested in it… but they really can’t buy until they believe YOU’RE an expert.”
— Oren Klaff
In the wake of The Great Resignation, small business ownership has jumped dramatically… despite the failure rate of new businesses holding steady at 70%.
What can new entrepreneurs do to shift the odds to their favour?
Learning how to sell is absolutely essential — learning how to sell your products and services, and how to sell your business concept and potential to would-be investors. My guest Oren Klaff is one of the world's leading experts on sales, raising capital, and negotiation. As a bestselling author, Oren helps business owners throw out the old playbook on persuasion, flip the script, and learn how to pitch anything!
Press play to learn why the sales methods of the ‘80s and ‘90s are dead and gone, and how to sell successfully and ethically to the savvy customers of our modern era!
In this episode, you’ll discover:
About Oren Klaff: Oren Klaff is a business expert, host of The Dealmaker Show podcast, and bestselling author of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea.
02:03 Meet Oren Klaff
03:28 The Baby Turtle model
05:10 Power of the seller
07:33 Need for expertise and/or status
11:18 “Winter is coming” approach & examples
13:57 Reverse the prize
17:45 Audit example
20:36 Upgrade your proposal process
24:35 Establish your power as a small businesses
28:41 The trial close
The Business Society: https://thebusinesssociety.co
5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
Work with me: https://www.melissahoustoncpa.com/work-with-me
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