The Business Society Podcast

Hobby To Pro: Growing Your Content Business

May 17, 2021 Melissa Houston Episode 38
The Business Society Podcast
Hobby To Pro: Growing Your Content Business
Show Notes

“A lot of it was just being in the right place at the right time. Back in 2009, when backyard chickens got really popular, there wasn’t a lot out there.”

—  Lisa Steele

Fresh Eggs Daily started off as a simple blog about raising backyard chickens. 

Author Lisa Steele had no plans to monetize it and intended to just use it as an archive.

But over the last 12 years, Lisa has grown it into a dynamic, multifaceted brand that includes a lively presence on all social media platforms, a private label product line, six books, and a television show on NBC in Maine.

Somehow, she still has the time to continue raising her happy and healthy chickens — and to appear as my guest on this episode!

Prior to building her chicken empire, Lisa worked as a corporate accountant and financial controller, so she is very familiar with the importance of understanding your numbers. This knowledge helped her to grow her business more quickly.

“I don’t think a lot of people really understand how to calculate how much money they’re making, if they’re making money. There’s a lot involved,” Lisa says. “It’s not just ‘I sell it for $25 and it cost me $10’... you know, there’s a lot more to it than that if you’re going to run a successful business.”

Tune in for a fascinating discussion about making profit, lean operations, and tips for making a splash on social media!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The first steps Lisa took to monetize her blog
  • How Lisa built a global audience organically, without boosting posts or advertising
  • Why Lisa got out of a licencing deal and went with a private label

About Lisa Steele

With an audience of nearly a million global followers on social media, fifth-generation chicken keeper Lisa Steele, AKA “The Queen of the Coop”, is the creative force behind Fresh Eggs Daily, the most popular destination for natural poultry keeping advice on the internet. In addition to being an "eggspert", Lisa is also a Maine Master Gardener, avid DIYer, and accomplished "coop to kitchen" cook using fresh eggs from her coop and fresh produce from her garden.

Highlights:‌ ‌

  • 01:38  Meet Lisa Steele
  • 02:41  Right place, right time
  • 04:28  Monetizing
  • 06:14  Lisa’s accounting story
  • 09:05  Organic growth
  • 11:10  Social media tips 
  • 14:05  Social media benefits
  • 15:12  Product line
  • 20:36  Know your numbers
  • 24:10  Takeaway

Links:‌ ‌

Lisa Steele 

Instagram / Twitter / Pinterest: @fresheggsdaily 

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