The Business Society Podcast

Long Distance Business: Plant Based Juniors

July 15, 2021 Melissa Houston / Whitney English Episode 55
The Business Society Podcast
Long Distance Business: Plant Based Juniors
Show Notes

“If you want to monetize [a blog], digital products are kind of where it’s at these days… the key is finding a niche category.”

—  Whitney English

What if you could crack the code of getting your child to LOVE vegetables?

Dieticians Whitney English and Alex Caspero have. Whitney and Alex are the founders of Plant-Based Juniors (AKA PBJ), an online community for parents looking for evidence-based resources and advice for adopting safe, healthy, plant-based diets for their kids and during pregnancy. They’re also the authors of The Plant-Based Baby and Toddler, among other books devoted to plant-based prenatal and pediatric nutrition.

The PBJ community isn’t just for vegans — it’s for anyone looking to get more vegetables on their plates!

The market responded strongly to the launch of PBJ, which has been featured in Women’s Health, Eating Well, and The Bump. Together, Alex and Whitney have successfully grown PBJ into a thriving, profitable community — despite living in different states and time zones!

In this conversation, we discuss the popularity of plant-based products, how they monetized PBJ, and how they got a book deal.

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

✔  How they dealt with the challenge of launching PBJ while running multiple businesses

✔  The strategy they used to expand their range of digital products

✔  Whether the new wave of processed plant-based alternatives are actually healthy

About Whitney English and Alex Caspero: Whitney and Alex are dieticians, founders of the Plant-Based Juniors online community, and authors of The Plant-Based Baby and Toddler, written to help ALL parents get MORE plants on the plate — right from the start!


01:25  Meet Whitney English & Alex Caspero

03:13  Plant-based diets for kids

04:41  How PBJ started

07:14  Start-up challenge

09:27  The Plant-Based Baby and Toddler

10:14  Food outside the home

11:47  Processed plant-based foods

14:03  Monetization & digital products

21:12  Book deal

22:44  Profits & expanding offers

26:20  Takeaway


Whitney English & Alex Caspero

Instagram: @plantbasedjuniors

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