The Business Society Podcast

Following Your Gut & Selling Kombucha

August 09, 2021 Melissa Houston / Daina Trout Episode 61
The Business Society Podcast
Following Your Gut & Selling Kombucha
Show Notes

“We started it in the farmer’s market in 2012… we’re in about 45,000 stores now in the US.”

—  Daina Trout

Daina Trout turned a mission to promote gut health into a source of big wealth!

The wellness entrepreneur is a co-founder of Health-Ade, a business she started in 2012 with her husband and best friend. Originally just a tiny booth in a farmer’s market, Health-Ade is now a thriving online business that sells bubbly probiotic kombucha teas designed to unlock the power of your gut.

It’s about more than just digestion. Your gut health actually plays a role in mood, energy, immunity, blood sugar, and even sleep!

When Daina and her co-founders first started Health-Ade, they had very little experience or money — but they had a whole lot of drive and passion. How did they grow their tiny business from a humble market booth to a team of 200 people with a signature product line carried in over 45,000 stores in North America?

The first years weren’t easy — Daina and her husband were living on $7 a day. But they managed to attract investors and soon grew their fizzy empire!

Listen now to hear the inspiring story of Health-Ade!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

✔  The biggest challenges that Daina faced when starting up Health-Ade and putting her kombucha into mass production

✔  How Daina maintained a positive mindset during the eight-year journey to profit

✔  Why Health-Ade is undergoing a post-Covid brand refresh

About Daina Trout: Daina Trout has a degree in nutrition, but she isn’t your typical nutritionist. She believes in a holistic approach to health and brings that to her popular kombucha brand, Health-Ade.


Highlights:‌ ‌

01:20  Meet Daina Trout

03:05  The rise of kombucha

04:30  Daina’s nutrition background

09:31  Biggest challenges

11:01  Lean early days

15:07  Resilience & patience

18:35  Brand refresh

23:51  Kombucha description & benefits

25:46  Takeaway


Daina Trout

Instagram: @dainatrout, @healthade


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