“Relationship first, rapport always — everything I teach is built on this foundation.”
— The Sales Maven
Want to learn how to build rapport and be more strategic in your sales conversations? Then this is an episode you won’t want to miss!
Known as The Sales Maven, sales coach Nikki Rausch is dedicated to transforming the misunderstood process of selling. Over her 25-year career, she’s perfected her no-sleaze approach, winning numerous awards and selling to many prestigious organizations (including NASA and the Bill and Melinda Gates Foundation)!
Nikki is the author of The Selling Staircase: Mastering the Art of Relationship Selling and runs the Sales Maven Society membership, which offers support and training to help business owners and entrepreneurs learn the art of authentic — and effective — sales.
She helps people create deeper connections with their prospects, pique their curiosity, and handle follow-up calls with ease. I learned a lot through interviewing her for this episode, and I’m telling you right now — you’ll want to take notes!
In this episode, you’ll discover:
About The Sales Maven: Sales coach Nikki Rausch is a sales strategist and coach with more than 25 years of sales experience and is master certified in Neuro-Linguistic Programming. She teaches a no-sleaze, no-slime, and no-stress approach to building your business.
01:39 Meet The Sales Maven
02:46 Sales mindset shift
04:44 Rapport & relationships
06:21 First impressions & curiosity
13:04 Proposal & close
14:44 Follow-up & chasing
17:54 Common sales issues
24:29 Common sales objections
The Sales Maven
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