“Most business owners think they’ll just shut down the business without considering the value that they’ve accumulated in their business. Think about all the sweat equity that you’ve put into your business. Why wouldn’t you want to sell it and make some money off it?”
— Melissa Houston
How much thought have you put into your exit strategy?
While you may love serving your customers and growing your business right now, it’s important to keep the future in mind. When you eventually retire or move onto an exciting new chapter, you’ll want to maximize the profit you make from selling your business — and optimizing your business for sale starts long before you start looking for a buyer!
Your business is a financial asset that you own, and the choices that you make today can help you optimize your return when you do decide to sell it.
In this solo episode, I’ll teach you the simple steps that you can start taking TODAY that will help you position your business to attract well-funded buyers, what potential buyers will look for in your business before they seriously consider it, and how to sell a personal brand that’s based on your name and talents.
In this episode, you’ll discover:
One more thing…
I’ve been working toward a very big and specific goal for a while now, and I’m happy to say that I have some wonderful news to announce: I have a book deal!!
As my clients and listeners know, I’ve always been passionate about teaching business owners how to optimize the profit in their business and build wealth — and Cash Confident: An Entrepreneur’s Guide to Running a Profitable Business will be available for purchase sometime in 2023!
01:04 Big announcement!
03:30 Listener review spotlight
04:52 The Business Society Facebook Community
05:21 Your exit strategy
07:18 Your business finances
08:15 Debt ratios
08:54 Cash flow
09:33 Risk management models
10:58 Expert valuations
11:42 Know your numbers
13:02 Get good at telling your brand story
14:31 Negotiate until you’re uncomfortable
16:50 Good management
18:22 Customer satisfaction & retention
19:12 Selling a personal brand
20:00 Marketing & IP
21:21 Maximize your profit!
The Business Society: https://thebusinesssociety.co
5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
The Business Society Facebook Community: https://facebook.com/groups/2492571604329032
Work with me: https://www.melissahoustoncpa.com/work-with-me
Want more tips and inspiration?
Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga
and visit my website: https://www.melissahoustoncpa.com
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