She Means Profit
The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.
Episodes
173 episodes
Maximizing Your Business Value: Five Essential Tips
Have you ever thought of your business as more than just a source of income?In this episode of She Means Profit, I’m diving into the idea of treating your business as a financial asset—one that can appreciate over time and build...
•
Season 2
•
Episode 173
•
15:35
Starting a Business in Your 40s and 50s: Reinventing Yourself Through Entrepreneurship
What if midlife was the perfect time to start a business?In this episode of She Means Profit, I explore why more and more Gen X women are stepping into the world of entrepreneurship. If you’re a woman in your 40s, 50s, ...
•
Season 2
•
Episode 172
•
19:05
Fractional CFO vs. Bookkeeper vs. Tax Accountant: Understanding Key Roles
In this episode of She Means Profit, I demystify the roles of bookkeepers, fractional CFOs, and tax accountants to help business owners understand when and why to hire these experts. Discover how a bookkeeper can manage your daily financial tra...
•
Season 2
•
Episode 171
•
18:02
Why Personal Finance Matters for Generational Wealth
Are you building wealth that will stand the test of time?In this episode, I'm diving into the final step of the Profit Method Framework: creating generational wealth. If you’ve been following along with the previous steps, you k...
•
Season 2
•
Episode 170
•
16:47
The Power of Influence: Transforming Your Expertise into Impact
Have you ever wondered what it really takes to stand out in your industry and go from simply surviving to truly thriving? In today’s episode, I’m diving into one of my favorite topics—building your influence and establishing th...
•
Season 2
•
Episode 169
•
15:40
How to Get Cash Confident in Business: Essential Steps for Entrepreneurs
What’s the biggest obstacle preventing my business from scaling? For many entrepreneurs like me, it’s not a lack of sales—it’s poor financial management. In this episode, I dive into one of the most critical steps in my Profit ...
•
Season 2
•
Episode 168
•
16:57
Solving Your Sales Problem: The Foundation of Financial Stability
Do you think you have a money problem in your business? What if the real issue is sales? In this episode, I break down the common misconception that financial struggles are due to poor money management when, more often ...
•
Season 2
•
Episode 167
•
18:01
Overcoming Fear and Starting Your Own Business
Are you dreaming of leaving your 9-to-5 and stepping into the world of entrepreneurship? In this episode, I dive deep into my own journey of transitioning from a secure job to becoming a full-time business owner. If you’v...
•
Season 2
•
Episode 166
•
15:54
From Comfort Zone to Success: Mindset Strategies for Entrepreneurs
"The way you think determines your success." — Melissa Houston Have you ever wondered why some entrepreneurs thrive while others falter? It’s not just about skills or strategy—it's mindset. In today's episode, we're di...
•
Season 2
•
Episode 165
•
16:09
Unlocking the PROFIT Method Framework: Transform Your Business and Build Wealth
"If it’s too late to start something new, especially a business, let me reassure you: it’s never too late." — Melissa HoustonAre you feeling stuck in your business or contemplating a big change in your career? In episode 164 of ...
•
Season 2
•
Episode 164
•
19:21
How Women Entrepreneurs Can Break Through Financial Barriers
"What if the real issue in your business isn't about money, but sales?"— Melissa HoustonIn this episode of She Means Profit, I dive into the biggest misconception many of my clients have: they think th...
•
Season 2
•
Episode 163
•
15:40
Cultivating a Thought Leader Reputation
“A thought leader is defined as an individual or firm recognized as an authority in their specialized field whose expertise are sought after and often rewarded. ”— Melissa HoustonIn an ever-growing industry, what sets you apart ...
•
Season 1
•
Episode 162
•
15:14
Contract Negotiations with Dina Segal
"As you're starting your business, you're going to come across so many interesting and sometimes real challenges, really exciting problems to solve, areas of compliance and requirements that probably seem daunting, and I would say really seek o...
•
Season 1
•
Episode 161
•
26:15
Mastering Your Path to Success: Tips for Managing Debt in Business
“With the right mindset and dedication, successful debt management is within your reach.”—Melissa HoustonMany aspire to start their own business, but a common obstacle preventing them from doing so is financial constraints. Peop...
•
Season 1
•
Episode 160
•
17:23
Boosting Business Profit through Mastering Sales Conversion Tracking
“The bottom line is that tracking your sales conversion is an essential step towards driving your business profit and ensuring that your business profit continues to grow and thrive, and not just your profit, but your sales and your whole busin...
•
Season 1
•
Episode 159
•
15:45
Cultivating an Entrepreneurial Mindset for Success with Dianne Welsh
“There’s never gonna be a perfect time to start a business. There’s never gonna be a perfect time to start calling yourself an entrepreneur until you actually start doing it.”— Dianne WelshHere’s the deal: success isn’t some kin...
•
Season 1
•
Episode 158
•
18:25
Maximizing Cash Efficiency in Business
“Cash is queen and with the right strategies, you can manage it wisely and achieve long-term prosperity.”—Melissa HoustonWhen running a business, cash flow is absolutely critical. As business owners, we are responsible fo...
•
Season 1
•
Episode 157
•
16:08
Turning Business Flaws into Learning Opportunities: Strategies for Growth
“Every business owner has made mistakes along the way, but the secret to success is learning from each mistake.”—Melissa HoustonWhat makes a business successful? It’s how you turn mistakes into opportunities to improve and grow ...
•
Season 1
•
Episode 156
•
19:26
Profiting Together: Making 2023 a Landmark Year for Business
“As you prepare for your sales, be sure to prepare as well for your profit. Do not let the busyness of the season be an excuse for you not to create profit in your business.”—Melissa HoustonIt’s almost the end of 2023, and you k...
•
Season 1
•
Episode 155
•
14:13
Is it a Sales Problem or a Money Management Issue?
“Finances and marketing numbers are a game as well. So understanding how those numbers overlap can be a game changer.”—Melissa Houston2023 has not been a great year for business owners. It’s been a rough year, really, with a lot...
•
Season 1
•
Episode 154
•
16:26
Crossing the Bridge where Sales and Marketing Intersect with Jamie Gulino Davis
“No matter what stage of business you are at, it's really knowing that sales absolutely is, can, and should be beautiful.”—Jamie Gulino DavisThere’s always a negative connotation about sales. People have this idea that we should...
•
Season 1
•
Episode 153
•
28:19
Which Type of Financing is the Best Fit for You?
“Raising capital can be a critical component of your success. So, with the right financial strategy, you can take your business to the next level.”—Melissa HoustonThis is why starting or expanding a business can be daunting and ...
•
Season 1
•
Episode 152
•
17:48
Why the Balance in Your Bank Account is Not Your Profit
“A common mistake that entrepreneurs make is checking their bank balance at the end of the month and assuming that what is left is their profit.”—Melissa HoustonHeads up: your bank balance does not equate to your true profitabil...
•
Season 1
•
Episode 151
•
17:35
Building a Solid Foundation for Your Business
“You need to have a solid understanding of what's going on in your business.”—Melissa HoustonIt’s a no-brainer that anyone who owns a business must have a solid understanding of what's going on in the business—everything, includ...
•
Season 1
•
Episode 150
•
14:53
The Money Mindset and its Impact with Joyce Marter
"There's an interconnection between mental health and financial health." —Joyce MarterAt first glance, it may appear that there is no correlation between mental health and financial health, but the truth is that they affect one ...
•
Season 1
•
Episode 149
•
24:35