“Good copy always connects before it converts.”
— Megan Smyth
Many entrepreneurs would say that making sales is the trickiest part of their business — but having the right copy on your website can help you sell your offers while you sleep!
After realizing three years into her pre-med degree that she was chasing someone else's idea of success, my guest Megan Smyth decided to start her own business, one that allowed her to make her own roles, empower other women, and (most importantly) required zero knowledge of organic chemistry. Now, she helps female coaches make more sales through personality-filled website and email copy that converts!
In this conversation, we chat about everything from money-making copy to market research to mindset shifts. Tune in to learn Megan’s top tips for improving your sales skills, the biggest copywriting mistakes that business owners make, and how effectively to create urgency in your copy. You won’t want to miss it!
In this episode, you’ll discover:
Guest bio: Megan Smyth is a sales copywriter for trailblazing female entrepreneurs. Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps mission-driven founders distill their vision for change into a powerful message, uniquely crafted with equal parts art and science.
01:38 Meet Megan Smyth
02:41 Sales & women entrepreneurs
04:29 Mindset challenges
05:22 Shift in sales methods & new marketing trends
07:00 Market research
09:06 3 questions copy must answer
10:10 Creating urgency
11:27 Biggest copywriting mistake
12:32 Overcoming objections
14:08 Building a sales funnel
16:54 Sales strategy for introverts & extroverts
18:25 Takeaway & ideal client avatar
Main website 🡪 https://shemeansprofit.com
Calendar link --> https://calendly.com/shemeansprofit/30mi
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