Copywriting Tips Every Business Owner Needs For 2023 with Megan Smyth Artwork

She Means Profit

The She Means Profit Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

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She Means Profit

Copywriting Tips Every Business Owner Needs For 2023 with Megan Smyth

January 23, 2023 • Melissa Houston / Megan Smyth • Episode 132

“Good copy always connects before it converts.”

— Megan Smyth

Many entrepreneurs would say that making sales is the trickiest part of their business — but having the right copy on your website can help you sell your offers while you sleep!

After realizing three years into her pre-med degree that she was chasing someone else's idea of success, my guest Megan Smyth decided to start her own business, one that allowed her to make her own roles, empower other women, and (most importantly) required zero knowledge of organic chemistry. Now, she helps female coaches make more sales through personality-filled website and email copy that converts!

In this conversation, we chat about everything from money-making copy to market research to mindset shifts. Tune in to learn Megan’s top tips for improving your sales skills, the biggest copywriting mistakes that business owners make, and how effectively to create urgency in your copy. You won’t want to miss it!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

How the new trend toward empathy-driven marketing will help you better connect with your ideal customers
The low-key ways that you are already gathering powerful market research — and how to benefit from it
The 3 questions that your copy MUST answer to drive conversations (and more sales)!

Guest bio: Megan Smyth is a sales copywriter for trailblazing female entrepreneurs. Through her in-depth research process, personality-filled copy, and pull-no-punches consulting, she helps mission-driven founders distill their vision for change into a powerful message, uniquely crafted with equal parts art and science.

Highlights:‌ ‌

00:50 Intro

01:38 Meet Megan Smyth

02:41 Sales & women entrepreneurs

04:29 Mindset challenges

05:22 Shift in sales methods & new marketing trends

07:00 Market research

09:06 3 questions copy must answer

10:10 Creating urgency

11:27 Biggest copywriting mistake

12:32 Overcoming objections

14:08 Building a sales funnel