“There was a noticeable difference in the barriers that women were facing, being women entrepreneurs. They were different from what men were facing.”
Get ready for an inspiring episode! My guest Chris McMartin is a force to be reckoned with when it comes to empowering women and nonbinary entrepreneurs and business owners. Chris leads the Scotiabank Women Initiative Small Business Strategy across Canada. This is a powerful program that helps women and nonbinary people overcome the many challenges that they face along their path to success when starting, sustaining, and growing a business.
Chris has gained a wealth of absolutely incredible insight through her experience helping her program’s participants access the funding, education, and support they need to achieve their business goals.
In this episode, Chris and I discuss the need for women-focused support and networking, the women-led partnerships and sponsorships that the Scotiabank Women Initiative undertakes, and the unbeatable joy of entrepreneurship. Listen now!
Guest bio: Chris McMartin leads The Scotiabank Women Initiative Small Business Strategy across Canada, leading many national events and partnerships such as the Master Class Series, The IWD: She Shoots She Scores, StrikeUP Virtual Conference, and the mentorship program. Chris has a passion for people which has led her to champion equity initiatives through many diversity, equity, and inclusion roles within the bank. She currently sits as the Co-Chair for the National Allyship Council, a Stream Lead for the Women in Leadership Employee Resource Group and a participant on the Employee Pulse Committee.
01:57 Meet Chris McMartin
03:20 Why focus on women entrepreneurs?
04:24 The 3 pillars
08:54 Program cost
10:01 Joys of entrepreneurship
11:43 Scotiabank Women Initiative events
13:56 Spreading the word
15:06 Who can access the program?
Main website 🡪 https://shemeansprofit.com
Calendar link --> https://calendly.com/shemeansprofit/30min
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