“My whole goal in life is to have that connection with people.”
— Tara Stiles
‘Yoga Rebel’ and Strala founder Tara Stiles has inspired millions of people around the world to fall in love with yoga, meditation, and nutrition.
In this episode, she’ll inspire you to stretch your ambitions.
When Tara first got interested in yoga, she wondered why others around her weren’t, and started trying to figure out the misconceptions or fears holding them back. She began talking about yoga more as a way to feel better than as something difficult to be mastered.
Her entrepreneurial journey started with a blog, a studio, and a very early YouTube channel in 2007, back when YouTube was primarily cat videos. She drew from her dance background and offered a freer, less rigid style of yoga — with a sense of humour. As she grew, she developed partnerships, began offering teacher trainings, and eventually licensing the Strala name to other studios.
Now, she has books, an app, and a clothing line, and her instructors lead classes in 15 countries to thousands of people.
Learn how she grew an empire aligned with her values and goals!
In this episode, you’ll discover:
About Tara Stiles
Tara Stiles is an American model turned yoga instructor and founder of Strala Yoga in New York City. Stiles grew Strala from one studio based in the SoHo neighborhood of New York City to a studio and training business with currently over 1,000 instructors leading classes in 15 countries regularly to thousands of people weekly. Her latest wellness book is Clean Mind, Clean Body: A 28-Day Plan for Physical, Mental, and Spiritual Self Care.
01:18 Meet Tara Stiles
03:50 From passion to business
06:42 Expansion & licensing
10:06 VC money
12:47 Pandemic challenges (& triumphs)
17:07 Clean Mind, Clean Body
22:06 Writing process
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