The Business Society Podcast

Building A Wellness Empire

June 14, 2021 Melissa Houston / Tara Stiles Episode 46
The Business Society Podcast
Building A Wellness Empire
Show Notes

“My whole goal in life is to have that connection with people.”

—  Tara Stiles

‘Yoga Rebel’ and Strala founder Tara Stiles has inspired millions of people around the world to fall in love with yoga, meditation, and nutrition.

In this episode, she’ll inspire you to stretch your ambitions.

When Tara first got interested in yoga, she wondered why others around her weren’t, and started trying to figure out the misconceptions or fears holding them back. She began talking about yoga more as a way to feel better than as something difficult to be mastered. 

Her entrepreneurial journey started with a blog, a studio, and a very early YouTube channel in 2007, back when YouTube was primarily cat videos. She drew from her dance background and offered a freer, less rigid style of yoga — with a sense of humour. As she grew, she developed partnerships, began offering teacher trainings, and eventually licensing the Strala name to other studios.

Now, she has books, an app, and a clothing line, and her instructors lead classes in 15 countries to thousands of people.

Learn how she grew an empire aligned with her values and goals! 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How Tara transformed her passion for yoga into a wellness business empire 
  • Why she doesn’t regret turning down venture capital funding — and believes in the power of slowing down
  • How to get back into yoga (without feeling intimidated)

About Tara Stiles

Tara Stiles is an American model turned yoga instructor and founder of Strala Yoga in New York City. Stiles grew Strala from one studio based in the SoHo neighborhood of New York City to a studio and training business with currently over 1,000 instructors leading classes in 15 countries regularly to thousands of people weekly. Her latest wellness book is Clean Mind, Clean Body: A 28-Day Plan for Physical, Mental, and Spiritual Self Care.

Highlights:‌ ‌

01:18  Meet Tara Stiles

03:50  From passion to business

06:42  Expansion & licensing

10:06  VC money

12:47  Pandemic challenges (& triumphs)

15:56  Community

17:07  Clean Mind, Clean Body

22:06  Writing process

23:51  Takeaway



Instagram: @tarastiles



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