The Business Society Podcast

What Makes You Unique In Your Marketplace?

November 29, 2021 Melissa Houston / Courtney Foster-Donahue Episode 77
The Business Society Podcast
What Makes You Unique In Your Marketplace?
Show Notes

“There has never been — nor will there ever be — anyone else who is you, who has your unique combination of skills and talents and experiences and passion.”

—Courtney Foster-Donahue

What makes you unique in your marketplace? And how can you leverage that uniqueness to grow your business in the digital space?


Courtney Foster-Donahue helps entrepreneurs and business owners boost their revenue, expand their offers, and scale beyond 1:1 through digital marketing and course creation!


While Courtney’s background in theatre, music, and dance may be a bit unusual in the business world, she’s leaned into her unorthodox skills and learned how to leverage them in her entrepreneurial career.


“As a choreographer, if you can teach grown men how to do ballet, you can probably help business owners learn how to use the Facebook Pixel,” Courtney says. “Because of my background, I’m naturally a good teacher, I’m naturally a good storyteller. I understand the importance of story, which is everything in marketing.”


Courtney shares some fabulous insights on how to grow and market a successful online business, as well as her own incredible story of how she started her entrepreneurial career accidentally—while bedridden!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • The challenges facing online course creators right now—and why market saturation IS NOT one of them!
  • How to pinpoint your unique skills  and use them to create value for your customers
  • Digital marketing strategies to help you grow your audience and reach your ideal clients while doing what you love!

About Courtney Foster-Donahue: Courtney is a four-time entrepreneur and business strategist. She founded and runs a multi-million dollar course company and has helped tens of thousands of business owners around the world grow their businesses through digital courses and digital marketing.

Highlights:‌

01:03  Intro

01:34  Meet Courtney Foster-Donahue

04:38  Courtney’s entrepreneurial journey

12:36  Online course challenges

14:44  Leveraging talents

19:29  Reaching potential clients

23:18  Takeaway

Links:‌

Courtney Foster-Donahue

https://courtneyfosterdonahue.com

https://www.facebook.com/courtneyfodo

Instagram: @thecourtneyshowtv

The Business Society: https://thebusinesssociety.co

5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap

Work with me: https://www.melissahoustoncpa.com/work-with-me

Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com

Need a Fractional CFO?  Check out The Fractional CFO Agency!